Sky City: Sky Broadband’s bespoke playable gaming experience

Jonathan Victoria • 27 Aug 2024 Features

Sky Broadband: more than suitable for gamers.

Sky Broadband has ventured into the world of gaming with the launch of a bespoke playable experience within one of the UK's most beloved games, Fortnite. 

Introducing, Sky City, a unique map designed to emphasise the speed and reliability that have become synonymous with Sky Broadband and showcase that its service is more than capable and suitable for gamers and their needs.

At the heart of Sky Broadband's Fortnite experience is the concept of speed - a core attribute of the brand’s internet services. 

Sky City is a fast-paced, dynamic map that puts players' speed and agility to the test. The game kicks off with 16 players launching into the map via a series of speed rails, immediately immersing them in a high-octane environment that mirrors the quick and seamless connectivity Sky Broadband is known for.

As players navigate through Sky City, they’ll encounter various nods to Sky Broadband, along with other Sky brands, cleverly integrated into the game’s landscape. 

These references are designed to enrich the player experience without disrupting gameplay, allowing for a seamless blend of branded content and interactive fun.

For those eager to get a glimpse of Sky City, a teaser trailer has been released, offering a sneak peek into the fast-paced world that awaits players. The trailer showcases the vibrant, futuristic cityscape, intertwined with Sky’s brand elements that players will encounter as they race through the map.

Credit: Sky City, created in Fortnite (Guild Esports, YouTube)

The Speed Showdown: A Tournament Like No Other

Sky Broadband is rolling out the' Speed Showdown' campaign to amplify the launch of Sky City and engage the gaming community even further. It is a first-of-its-kind competition that promises to be as thrilling as it is unique.

The Speed Showdown tournament is more than just a battle for in-game supremacy; it’s a chance for streamers and their audiences to come together, compete side by side, and win real-world prizes. 

This innovative format taps into the popularity of live streaming and interactive gameplay, offering an exciting way for players and viewers to engage with Sky Broadband in a meaningful way.

Sky Broadband’s decision to launch the Speed Showdown tournament underscores the brand’s commitment to reaching a younger audience through non-traditional media channels. By partnering with popular streamers, Sky is leveraging its influence to draw in large, engaged audiences, further cementing its presence in the gaming community.

You can compete and try out Sky City via the Fortnite Sky City Map Code: 9674-9752-3343.

Reaching the Unreachable

The launch of Sky City and the Speed Showdown tournament shows Sky’s commitment to bringing their brilliant broadband service to everyone, showing how each member of a family can benefit from their fast and reliable speeds - from the working parents to the gamer kids.

Traditionally, reaching younger audiences - particularly those who spend much of their time online and in gaming environments - has been a challenge for brands relying on conventional media placements. 

By embedding itself within Fortnite, Sky Broadband is not just reaching this audience but doing so in a way that feels natural and exciting.

Sky City and the Speed Showdown are tailored experiences that resonate with gamers, offering them something more than just another branded advertisement. 

They provide an interactive, immersive experience that aligns with the fast-paced, competitive nature of gaming. This approach not only enhances brand visibility but also builds brand affinity among a demographic that values authenticity and engagement.